OVERVIEW: Rookie Road is a sports subscription service designed to encourage users to feel comfortable while learning about sports. It promotes a safe space for anyone to learn without feeling judged. In addition, Rookie Road was created for all sports around the world. Rookie Road is not just for men it is a gender-neutral learning platform. To encompass the brand's gender-neutral goals, the elements created all have a plain color scheme to match the logo of the respected sport.
MEDIUM: Digital Design, Hand-drawn Illustrations
LINE UP EMAIL (WITH MOCKUP EMAIL)
PLAYBOOK MOCKUP & EXAMPLE PAGES
